1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.
2. Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site.
3. Motivate people to buy your product. Tell them a lot of positive things like "You can now reach your goals and change your life if you buy our product".
4. Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other discussion participants to evaluated them.
5. Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials.
6. Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible.
7. Clone your advertisements all over the internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside it.
8. Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate stats.
9. Persuade e-zine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales.
10. Make your products sell quickly by adding a ton of bonuses. You could get the free bonuses for little or no cost buy joint venturing with other businesses.
Quote of the Day:
"No pain, no palm; no thorns, no throne; no gall, no glory; no cross, no crown." -- William Penn
Tuesday, December 19, 2006
10 Sizzling Ways To Ignite Your Profits
1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.
2. Multiply your marketing all over the internet by creating free bonuses for other business' products. You just include your ad somewhere on the bonus.
3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.
4. Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.
5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.
6. Use your product's features to support all of your benefits. Just because benefits are more important, don't forget to list the features.
7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society.
8. Train yourself and your employees to be polite to all your customers, even if they're shouting Solve their problem quickly and it may even turn into a sale.
9. Give your visitors a good impression when they first visit your web site. Don't make the first thing they see at the top of your home page a banner ad.
10. Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility.
Quote of the Day:
"Hope is necessary in every condition. The miseries of poverty, sickness and captivity would, without this comfort, be insupportable." ~ Sael Johnson
2. Multiply your marketing all over the internet by creating free bonuses for other business' products. You just include your ad somewhere on the bonus.
3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.
4. Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.
5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.
6. Use your product's features to support all of your benefits. Just because benefits are more important, don't forget to list the features.
7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society.
8. Train yourself and your employees to be polite to all your customers, even if they're shouting Solve their problem quickly and it may even turn into a sale.
9. Give your visitors a good impression when they first visit your web site. Don't make the first thing they see at the top of your home page a banner ad.
10. Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility.
Quote of the Day:
"Hope is necessary in every condition. The miseries of poverty, sickness and captivity would, without this comfort, be insupportable." ~ Sael Johnson
10 Strategic Ways To Maximize Your Profits
1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.
2. Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box.
3. Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you.
4. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted.
5. Start a free e-mail newsletter to create your own opt in list. Create a title that grabs readers attention. Submit it to free e-zine directories on the internet.
6. Record all your new promotion ideas into an idea journal, good or bad. Sometimes you can combine ideas to create new ones to increase your sales.
7. Convert your web site and free e-mail newsletter into different languages. This will increase your over- all target market.
8. Make your classified ads stand out in a crowd. Use all capitol letters in the headline, divide letters with extra spaces, add in text symbols, etc.
9. Remember your customer is always right, even if they are not. Resolve all conflicts quickly and painlessly. They are the lifeblood of your business.
10. Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research.
Quote of the Day:
There is surely a future hope for you, and your hope will not be cut off. ~ Proverbs 23:18
2. Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box.
3. Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you.
4. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted.
5. Start a free e-mail newsletter to create your own opt in list. Create a title that grabs readers attention. Submit it to free e-zine directories on the internet.
6. Record all your new promotion ideas into an idea journal, good or bad. Sometimes you can combine ideas to create new ones to increase your sales.
7. Convert your web site and free e-mail newsletter into different languages. This will increase your over- all target market.
8. Make your classified ads stand out in a crowd. Use all capitol letters in the headline, divide letters with extra spaces, add in text symbols, etc.
9. Remember your customer is always right, even if they are not. Resolve all conflicts quickly and painlessly. They are the lifeblood of your business.
10. Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research.
Quote of the Day:
There is surely a future hope for you, and your hope will not be cut off. ~ Proverbs 23:18
Tuesday, December 05, 2006
Search Engine
Do you want to get your site from page five to page one in Google? Here are a few tips to boost you on your way.
1. Clean Up Your HTML.
Keep a beady eye on Dreamweaver and avoid CMS software.
What, Dreamweaver, beloved program of pro webmasters everywhere?
Yes!
Dreamweaver adds lots of extra blank space to HTML code, and breaks lines. This is especially irritating in meta tags. Use EditPad's 'Find and Replace' function to get rid of newlines and double blank spaces in your pages.
Content Management Systems are a great time saver. An amateur can set up a professional-looking site in a few hours. The problem is they contain lots of code that's irrelevant to search engines. The top of a CMS page may contain only a few words relevant to its subject matter.
Then there's the duplicate content problem.
- Blogs have duplicate copies of their own content; sometimes exact, sometimes excerpts.
- Thousands of people are using the same CMS as you.
- A search engine spider sees the same header, sidebar and footer content in every page in your site.
Result? Your page is down the SERPs for any competitive keyword. Assuming it's indexed at all.
These programs are written by geeks. Their primary aim is to eliminate code errors and add features. Your marketing comes a very poor second. They're also posting security updates every few months. More hassle. For you.
Drastic solution:
1. Type your documents in a text editor like Editpad, then
2. Use a Text to HTML converter, then
3. (Use Dreamweaver to add formatting, then)
4. Use a index generator to make a HTML list of those pages, then
5. FTP them to your web site.
Benefits:
- Search engine spiders get to the 'meat' of your page immediately;
- You have more control over how the page looks;
- You have more control over what an SE 'bot 'sees';
- You're not relying on a MySQL database to maintain your site;
- Hackers won't be able to deface your site easily.
A clever webmaster would look into Conditional Server Side Includes. You can use them to 'program' your web pages, while still presenting clean HTML to search engine 'bots.
And as for Microsoft FrontPage, I wish all my competitors were using it.
2. Get Lots of Links to Your Site.
- Submit articles to article websites;
- Pay freelancers to make software for you, and give it away free;
- Submit to the top directories, like Yahoo and DMOZ, but don't spend much time or monëy. Only half a dozen are worth a damn for SEO;
- Post in popular forums and blogs, if they will let you use straight hyperlinks in your signature;
- Be controversial - assault a few sacred cows;
- Do a press release, and think beforehand about how you can make it interesting to journalists;
- Make a better, faster, cheaper version of a popular product.
3. Offer Something People Really Want.
You like fuschia leg warmers. You think other people do too. You make a website selling them.
Cue sad disillusion.
People want monëy, sëx, friendship, human contact, cars, drugs, health and happiness. They know what they want (not need, want). You've got to figure out a better way to satisfy that want, for a fat net profit.
Simple, ain't it?
Actually, yes it is.
Save time. Pick a very profitable, popular industry. Think up a way to give people a better product. Or faster. Or cheaper. Or all three! Research costs little. Thinking costs nothing.
Or just go off half-cocked. Employ a cheap, angry webmaster. Half-finish the site for a product you're not 100% sure there's a demand for. Then sit back and wait for traffic.
Then give up, go down to the pub and gripe to your pals: "The internet's sh*t, innit?".
Funny thing about offering a popular good with a new twist; you get links without cadging them.
4. Be First With a New, Popular Good (or a smarter second).
MySpace wasn't the first social networking site, but they did it better. They designed it to be viral. Members could compete to get 'friends', and everyone wants new friends, right? Users could put anything they wanted online, even if it looked cr*ppy. Censorship was minimal. Result: Huge popularity, without needing the search engines.
Not easily done, but again, research costs little. Thinking costs nothing.
Stop the daily slog. Go for a walk. Have a long bath. Play a game of street-hockey. And see what pops into your head.
If you feel good about it the next day, it may be a good idea. Test it before committing to it. If it still makes you excited a month later, you may be onto a winner.
If complete strangers start feeling the same, you definitely are!
Friday, December 01, 2006
10 Reasons Why People Don't Buy From You
1. You don't make people feel safe when they order.Remind people that they are ordering through a secureserver. Tell them you won't sell their e-mail addressand all their information will be kept confidential.
2. You don't make your ad copy attractive. Your adlists features instead of benefits. The headline doesnot attract at your target audience. You don't list anytestimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.People usually don't purchase the first time they visit.The more times they visit your site, the greater thechance they will buy. The most effective way is to givethem a free subscription to your e-zine.
4. You don't let people know anything about yourbusiness. They will feel more comfortable if they knowwho they are buying from. Publish a section called"About Us" on your web site. Include your businesshistory, profile of employees, contact information etc.
5. You don't give people as many ordering options aspossible. Accept credit cards, checks, money orders,and other forms of electronic payments. Take ordersby phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.You want to have your own domain name. Your website should be easy to navigate through. The graphicsshould be related to the theme of your web site.
7. You don't let people read your ad before they getyour freebie. When you use free stuff to lure peopleto your web site include it below your ad copy or onanother web page. If you list the freebie above yourad they may never look to see what you're selling.
8. You don't attract the target audience that wouldbuy your product or service. A simple way to dothis is to survey your existing customers to see whatattracted them to buy. This information will helpyou improve your target marketing and advertising.
9. You don't test and improve your ad copy. Thereare many people who write an ad copy and neverchange it. You have to continually test and improveyour ad copy to get the highest possible responserate.
10. You don't give people any urgency to buy now.Many people are interested in your product but theyput off buying it till later and eventually forget aboutit. Entice them to buy now with a freebie or discountand include a deadline date when the offer ends.
Quote of the Day:
"A dose of adversity is often as needful as a dose ofmedicine." -- American proverb
2. You don't make your ad copy attractive. Your adlists features instead of benefits. The headline doesnot attract at your target audience. You don't list anytestimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.People usually don't purchase the first time they visit.The more times they visit your site, the greater thechance they will buy. The most effective way is to givethem a free subscription to your e-zine.
4. You don't let people know anything about yourbusiness. They will feel more comfortable if they knowwho they are buying from. Publish a section called"About Us" on your web site. Include your businesshistory, profile of employees, contact information etc.
5. You don't give people as many ordering options aspossible. Accept credit cards, checks, money orders,and other forms of electronic payments. Take ordersby phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.You want to have your own domain name. Your website should be easy to navigate through. The graphicsshould be related to the theme of your web site.
7. You don't let people read your ad before they getyour freebie. When you use free stuff to lure peopleto your web site include it below your ad copy or onanother web page. If you list the freebie above yourad they may never look to see what you're selling.
8. You don't attract the target audience that wouldbuy your product or service. A simple way to dothis is to survey your existing customers to see whatattracted them to buy. This information will helpyou improve your target marketing and advertising.
9. You don't test and improve your ad copy. Thereare many people who write an ad copy and neverchange it. You have to continually test and improveyour ad copy to get the highest possible responserate.
10. You don't give people any urgency to buy now.Many people are interested in your product but theyput off buying it till later and eventually forget aboutit. Entice them to buy now with a freebie or discountand include a deadline date when the offer ends.
Quote of the Day:
"A dose of adversity is often as needful as a dose ofmedicine." -- American proverb
Sunday, November 26, 2006
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many differentlanguages. This'll allow foreign speaking people toread your web site and advertisements.
2. Give your customers a surprise bonus for buying.When you give customers more than they expect,there is a good chance they will buy from you again.
3. Send greeting cards offline or online to customerson holidays. You'll get the chance to increase yourorders by including your ad inside the card.
4. Market your products or services to your targetaudience. For example, don't try to sell a footballin a cooking magazine.
5. Give people the option of buying other productsor add on products when they decide to buy yourmain product or service at the point of sale.
6. Think of new ways to attract people to buy yourproducts or services. You could add on extra freebonuses, delivery options, payments options, etc.
7. Give other businesses the option of selling yourproduct. It could be a simple joint venture deal oran affiliate/associate program.
8. Follow-up regularly with all your prospects andcurrent customers. When people see your ad morethan once they are more likely to buy.
9. Learn sales ideas from reading and studying otherbusiness' advertising and marketing material. Itcould be ads, brochures, tv ads, sales letters, etc.
10. Educate yourself with new strategies to increaseyour sales. You could take classes, subscribe toe-zines and magazines, read books or ebooks, etc.
Quote of the Day:
"Believe, when you are most unhappy, that there issomething for you to do in the world. So long as you cansweeten another's pain, life is not in vain." -- HelenKeller
10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site
1. You'll be able to communicate with your visitors.They'll begin to trust you and get to know you on amore personal level. People will purchase productsquicker from somebody they already know and trust.
2. People will revisit your web site to participate onyour discussion board or chat room. They will meetother people with similar interests and your web sitewill become a hang out were they can chat.
3. You can learn important information about yourvisitors by reading the conversations they have. Theymay chat about your web site or products. With thisinformation you could learn to market your productsmore effectively.
4. You could answer the questions your visitors askin your online communities. You'll become known asan expert by giving the answers to their questions.This will give you and your business more credibility.
5. You could teach a free online class using your chatroom. This will give you an expert status and increasetraffic to your web site by offering the free class.
6. When your discussion board or chat room becomespopular, you could sell advertising space on them. Thiswill give you an extra income stream for your web site.
7. You can network with other businesses by havinga chat room or discussion board. You could exchangebusiness ideas, leads, advertising, etc.
8. You could allow other web sites who don't havea discussion board or chat room to use yours. Youwill get free advertising by allowing them to link toyour online community.
9. When you have a discussion board or chat roomyou can get free advertising by listing them in onlinecommunity directories. You can also join web ringswith similar discussion topics.
10. You can make money by advertising your ownproducts and services on your discussion board orchat room. You could also join other people's affiliateprograms and make commissions advertising them.
Quote of the Day:
"How far that little candle throws his beams!So shines a good deed in a naughty world." -- WilliamShakespeare
2. People will revisit your web site to participate onyour discussion board or chat room. They will meetother people with similar interests and your web sitewill become a hang out were they can chat.
3. You can learn important information about yourvisitors by reading the conversations they have. Theymay chat about your web site or products. With thisinformation you could learn to market your productsmore effectively.
4. You could answer the questions your visitors askin your online communities. You'll become known asan expert by giving the answers to their questions.This will give you and your business more credibility.
5. You could teach a free online class using your chatroom. This will give you an expert status and increasetraffic to your web site by offering the free class.
6. When your discussion board or chat room becomespopular, you could sell advertising space on them. Thiswill give you an extra income stream for your web site.
7. You can network with other businesses by havinga chat room or discussion board. You could exchangebusiness ideas, leads, advertising, etc.
8. You could allow other web sites who don't havea discussion board or chat room to use yours. Youwill get free advertising by allowing them to link toyour online community.
9. When you have a discussion board or chat roomyou can get free advertising by listing them in onlinecommunity directories. You can also join web ringswith similar discussion topics.
10. You can make money by advertising your ownproducts and services on your discussion board orchat room. You could also join other people's affiliateprograms and make commissions advertising them.
Quote of the Day:
"How far that little candle throws his beams!So shines a good deed in a naughty world." -- WilliamShakespeare
Tuesday, November 21, 2006
10 Power Packed Ways To Boost Your Profits
1. Sell a few back end products that are not related
to your main product but are needed by all humans.
Every customer that buys from you is human.
2. Take on as many of your business' chores as you
can handle; outsource what you can't. Only you can
determine how your business is operated.
3. Try out new business opportunities. You could
combine them with your current business. It could
add an extra profit stream to your web site.
4. Create an alliance with 3 or 4 web sites. Include
each of your ads or banners on the other web sites.
You will all share targeted traffic from each other.
5. Create a free e-zine directory. You'll attract a lot
of traffic from ezine publishers and people that want
to subscribe to the e-zines.
6. When you offer a freebie from your site, submit
it to free stuff sites. They provide target categories
which means targeted traffic.
7. Make your visitors curious about your product
by telling them they need to sign-up to get into a
password protected site to read the rest of the ad.
8. Remember the little things about your web pages
really count. Include the title of your site at the top
right corner, a description about of your site, etc.
9. When you ask someone to sign-up to receive a
freebie, don't ask for really personal information.
This is a fast way to lose a potential prospect.
10. Remember newsgroups are still pretty popular.
You could post your ad in ones that allow it or you
can leave messages with your sig file include.
Quote of the Day:
"No man is an island, entire of itself;
every man is a piece of the continent,
a part of the main." -- John Donne
to your main product but are needed by all humans.
Every customer that buys from you is human.
2. Take on as many of your business' chores as you
can handle; outsource what you can't. Only you can
determine how your business is operated.
3. Try out new business opportunities. You could
combine them with your current business. It could
add an extra profit stream to your web site.
4. Create an alliance with 3 or 4 web sites. Include
each of your ads or banners on the other web sites.
You will all share targeted traffic from each other.
5. Create a free e-zine directory. You'll attract a lot
of traffic from ezine publishers and people that want
to subscribe to the e-zines.
6. When you offer a freebie from your site, submit
it to free stuff sites. They provide target categories
which means targeted traffic.
7. Make your visitors curious about your product
by telling them they need to sign-up to get into a
password protected site to read the rest of the ad.
8. Remember the little things about your web pages
really count. Include the title of your site at the top
right corner, a description about of your site, etc.
9. When you ask someone to sign-up to receive a
freebie, don't ask for really personal information.
This is a fast way to lose a potential prospect.
10. Remember newsgroups are still pretty popular.
You could post your ad in ones that allow it or you
can leave messages with your sig file include.
Quote of the Day:
"No man is an island, entire of itself;
every man is a piece of the continent,
a part of the main." -- John Donne
Tuesday, November 14, 2006
10 Mind Altering Words That Make People Buy
1. Use the word "fast" in your ad. People want fastresults, fast delivery, fast ordering, etc. Nowadays,we usually value our time more than our money.
2. Use the word "guaranteed" in your ad. Peoplewant to be assured they are not risking their hardearned money buying your product.
3. Use the word "limited" in your ad. People wantto own or receive things that are exclusive or rarebecause they are considered to be more valuable.
4. Use the word "easy/simple" in your ad. Peoplewant easy ordering, easy instructions, easy to use,easy payments, etc.
5. Use the word "testimonial" in your ad. Peoplewant to see believable proof before they buy yourproduct. It should be reputable and specific proof.
6. Use the word "discount/sale " in your ad. Peoplewant to find bargains. They could be rebates, onetime sales, percentage offers, get one free offers, etc.
7. Use the word "free" in your ad. People want freeincentives before they do business with you. Theycould be free books, accessories, services, etc.
8. Use the word "you/your" in your ad. People wantto know that you are talking them. This'll make themfeel important and attract them to read the whole ad.
9. Use the word "important" in your ad. People donot want to miss important information that couldeffect their life. People will stop and take notice.
10. Use the word "new" in your ad. People wantnew products or services that will improve their lifelike new information, tastes, technology, results, etc.
Quote of the Day:
"What is wrong with our world is that love is in shortsupply." -- Christopher Bryant
2. Use the word "guaranteed" in your ad. Peoplewant to be assured they are not risking their hardearned money buying your product.
3. Use the word "limited" in your ad. People wantto own or receive things that are exclusive or rarebecause they are considered to be more valuable.
4. Use the word "easy/simple" in your ad. Peoplewant easy ordering, easy instructions, easy to use,easy payments, etc.
5. Use the word "testimonial" in your ad. Peoplewant to see believable proof before they buy yourproduct. It should be reputable and specific proof.
6. Use the word "discount/sale " in your ad. Peoplewant to find bargains. They could be rebates, onetime sales, percentage offers, get one free offers, etc.
7. Use the word "free" in your ad. People want freeincentives before they do business with you. Theycould be free books, accessories, services, etc.
8. Use the word "you/your" in your ad. People wantto know that you are talking them. This'll make themfeel important and attract them to read the whole ad.
9. Use the word "important" in your ad. People donot want to miss important information that couldeffect their life. People will stop and take notice.
10. Use the word "new" in your ad. People wantnew products or services that will improve their lifelike new information, tastes, technology, results, etc.
Quote of the Day:
"What is wrong with our world is that love is in shortsupply." -- Christopher Bryant
Thursday, November 09, 2006
The Truth About Google Supplemental Results
So you have a slick, eye-catching web site with lots of fancy graphics and flash animation, congratulations! You excitedly type in your site's url in Google's search engine...and your site shows up in Google's supplemental results.
What's going on? What exactly are Google supplemental results and why would you not want your web site to appear in them? According to Google's FAQ page, supplemental results are part of Google's auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have "fewer restrictions" than those that appear on the main results page. They further say that the inclusion of sites on the main or supplemental index is purely automated and does not affect page rank at all.
In truth however, pages that appear on the main index will almost always show up first in a search. Supplemental search results will only show up if there are very few or no results at all in the main index. Plenty of older web sites also tend to populate the supplemental results page. Needless to say the supplemental results page is not where you want your site to end up. Ironically several people have emailed Google asking that their sites be included in the supplemental index!
\nSo how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?\nSeveral factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.\nOne of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.\nIn the title tag, take care that you don\'t use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or "spammy". Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page\'s content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents\'.\nJust like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for...you guessed it: the supplemental index. Long url\'s or url\'s with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.\nAside from your web page\'s text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.",1]
);
//-->
So how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?
Several factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.
One of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.
In the title tag, take care that you don't use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or "spammy". Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page's content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents'.
Just like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for...you guessed it: the supplemental index. Long url's or url's with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.
Aside from your web page's text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.
\nOkay, so you didn\'t take all these factors into consideration and now your beautiful web site is on the supplemental results page...what now?\nThe first thing you can do is to write some good content. A few lines of text won\'t be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you "borrowed (copied)" from another site, now would be a good time to change them.\nRewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.\nAt this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don\'t forget to check for any orphaned web pages!\n\n\n\n \n\n\nSometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.",1]
);
//-->
Okay, so you didn't take all these factors into consideration and now your beautiful web site is on the supplemental results page...what now?
The first thing you can do is to write some good content. A few lines of text won't be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you "borrowed (copied)" from another site, now would be a good time to change them.
Rewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.
At this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don't forget to check for any orphaned web pages!
Sometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.
These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you're website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish
These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you're website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish for.
What's going on? What exactly are Google supplemental results and why would you not want your web site to appear in them? According to Google's FAQ page, supplemental results are part of Google's auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have "fewer restrictions" than those that appear on the main results page. They further say that the inclusion of sites on the main or supplemental index is purely automated and does not affect page rank at all.
In truth however, pages that appear on the main index will almost always show up first in a search. Supplemental search results will only show up if there are very few or no results at all in the main index. Plenty of older web sites also tend to populate the supplemental results page. Needless to say the supplemental results page is not where you want your site to end up. Ironically several people have emailed Google asking that their sites be included in the supplemental index!
\nSo how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?\nSeveral factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.\nOne of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.\nIn the title tag, take care that you don\'t use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or "spammy". Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page\'s content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents\'.\nJust like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for...you guessed it: the supplemental index. Long url\'s or url\'s with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.\nAside from your web page\'s text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.",1]
);
//-->
So how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?
Several factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.
One of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.
In the title tag, take care that you don't use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or "spammy". Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page's content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents'.
Just like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for...you guessed it: the supplemental index. Long url's or url's with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.
Aside from your web page's text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.
\nOkay, so you didn\'t take all these factors into consideration and now your beautiful web site is on the supplemental results page...what now?\nThe first thing you can do is to write some good content. A few lines of text won\'t be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you "borrowed (copied)" from another site, now would be a good time to change them.\nRewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.\nAt this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don\'t forget to check for any orphaned web pages!\n\n\n\n \n\n\nSometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.",1]
);
//-->
Okay, so you didn't take all these factors into consideration and now your beautiful web site is on the supplemental results page...what now?
The first thing you can do is to write some good content. A few lines of text won't be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you "borrowed (copied)" from another site, now would be a good time to change them.
Rewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.
At this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don't forget to check for any orphaned web pages!
Sometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.
These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you're website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish
These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you're website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish for.
Wednesday, October 11, 2006
Top 5 Tips!
AdSense Tip #1: Find your keywordsBefore serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).
AdSense Tip #2: Improve your keywordsGet keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.
AdSense Tip #3: Keep your website focused on a themeUse the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.
AdSense Tip #4: Write a new page every dayOne of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.
AdSense Tip #5: Choose the right AdSense formatWider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:
336x280 large rectangle
300x250 medium rectangle
160x600 wide skyscraper Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.
AdSense Tip #2: Improve your keywordsGet keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.
AdSense Tip #3: Keep your website focused on a themeUse the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.
AdSense Tip #4: Write a new page every dayOne of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.
AdSense Tip #5: Choose the right AdSense formatWider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:
336x280 large rectangle
300x250 medium rectangle
160x600 wide skyscraper Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.
More tips and tricks
I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on.
Build an Empire?
When you’re deciding to become a website publisher you will fall into one of two broad categories:
Publish 100 websites that each earn $1 a day profit
Publish 1 website that earns $100 a day profit
The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.
General or Niche
You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).
Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).
New Sites, Files and Maintenance
When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.
Managing URL’s and channels
Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
domain1.com - 728 banner
domain1.com - 336 block
domain1.com - text link
domain2.com - 728 banner
domain2.com - image banner
domain2.com - 336 block
domain3.com - 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Site Design and Integration
Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.
Google has also has published a list of the highest performing ad sizes:
336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.
Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
Using Images
One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.
As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.
Added:
I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.
Multiple Ad Units
Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
Adsense in RSS
With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:
You only get to place one ad unit.
You have no control over finding the ’sweet spot’ for the ad unit.
The ads are usually poorly targeted (this is getting better).
People develop ‘banner blindness’.
I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Affiliate Sites
Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.
PPC Arbitrage
This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.
Have any other adsense tips, tricks or secrets? Drop me an email and let me know, I’ll give you credit.
Added
728 leaderboard works very well if it is just above the end of the
“above the fold” area on what would be considered your viewers average
resolution/browser window size if there are few other enticing links
above the fold. Makes for an interesting layout but if you’re building
a site for AdSense it may be worth it. We consistently receive very
high CTRs from doing this.
Try to build sites that allow you to quickly try any and all of
those locations outlined in the heatmap guide or at least allow you a
wide degree of freedom to easily change ad/content locations.
Build an Empire?
When you’re deciding to become a website publisher you will fall into one of two broad categories:
Publish 100 websites that each earn $1 a day profit
Publish 1 website that earns $100 a day profit
The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.
General or Niche
You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).
Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).
New Sites, Files and Maintenance
When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.
Managing URL’s and channels
Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
domain1.com - 728 banner
domain1.com - 336 block
domain1.com - text link
domain2.com - 728 banner
domain2.com - image banner
domain2.com - 336 block
domain3.com - 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Site Design and Integration
Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.
Google has also has published a list of the highest performing ad sizes:
336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.
Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
Using Images
One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.
As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.
Added:
I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.
Multiple Ad Units
Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
Adsense in RSS
With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:
You only get to place one ad unit.
You have no control over finding the ’sweet spot’ for the ad unit.
The ads are usually poorly targeted (this is getting better).
People develop ‘banner blindness’.
I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Affiliate Sites
Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.
PPC Arbitrage
This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.
Have any other adsense tips, tricks or secrets? Drop me an email and let me know, I’ll give you credit.
Added
728 leaderboard works very well if it is just above the end of the
“above the fold” area on what would be considered your viewers average
resolution/browser window size if there are few other enticing links
above the fold. Makes for an interesting layout but if you’re building
a site for AdSense it may be worth it. We consistently receive very
high CTRs from doing this.
Try to build sites that allow you to quickly try any and all of
those locations outlined in the heatmap guide or at least allow you a
wide degree of freedom to easily change ad/content locations.
Google Adsense Secret Tips & Optimization Tricks
Google Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog to Google for approval. If Google likes what it sees, it will place contextual ads linking to products likely to appeal to the readers. Each time a reader clicks a link, the advertiser pays Google a small fee, and Google splits that with you.
The next interesting question - How to Make Money with Google Adsense ? Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.
a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.
b. Never modify the Google Adsense HTML code.
c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".
d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.
e. Don't place ads in pop-up windows, error pages or even empty pages.
f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.
g. For short articles, CTR is best when ads are placed just above the content
h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.
i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.
j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.
k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.
m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.
n. Placing images next to ads or above ads does help in attracting user attention.
o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks Darren)
q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or tags) or header tags (h1, h2, etc).
s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.
t. Maximum people think the search box is on the top right corner. So you know where to put it.
u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
w. For low CTR pages, try changing titles or adding more content to get better focused ads
x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.
The next interesting question - How to Make Money with Google Adsense ? Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.
a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.
b. Never modify the Google Adsense HTML code.
c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".
d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.
e. Don't place ads in pop-up windows, error pages or even empty pages.
f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.
g. For short articles, CTR is best when ads are placed just above the content
h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.
i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.
j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.
k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.
m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.
n. Placing images next to ads or above ads does help in attracting user attention.
o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks Darren)
q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or tags) or header tags (h1, h2, etc).
s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.
t. Maximum people think the search box is on the top right corner. So you know where to put it.
u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
w. For low CTR pages, try changing titles or adding more content to get better focused ads
x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.
Google Adsense Secret Tips & Optimization Tricks
Google Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog to Google for approval. If Google likes what it sees, it will place contextual ads linking to products likely to appeal to the readers. Each time a reader clicks a link, the advertiser pays Google a small fee, and Google splits that with you.
The next interesting question - How to Make Money with Google Adsense ? Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.
a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.
b. Never modify the Google Adsense HTML code.
c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".
d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.
e. Don't place ads in pop-up windows, error pages or even empty pages.
f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.
g. For short articles, CTR is best when ads are placed just above the content
h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.
i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.
j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.
k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.
m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.
n. Placing images next to ads or above ads does help in attracting user attention.
o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks Darren)
q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or tags) or header tags (h1, h2, etc).
s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.
t. Maximum people think the search box is on the top right corner. So you know where to put it.
u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
w. For low CTR pages, try changing titles or adding more content to get better focused ads
x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.
The next interesting question - How to Make Money with Google Adsense ? Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.
a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.
b. Never modify the Google Adsense HTML code.
c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".
d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.
e. Don't place ads in pop-up windows, error pages or even empty pages.
f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.
g. For short articles, CTR is best when ads are placed just above the content
h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.
i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.
j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.
k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.
m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.
n. Placing images next to ads or above ads does help in attracting user attention.
o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks Darren)
q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or tags) or header tags (h1, h2, etc).
s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.
t. Maximum people think the search box is on the top right corner. So you know where to put it.
u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
w. For low CTR pages, try changing titles or adding more content to get better focused ads
x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.
Wednesday, September 13, 2006
How WordPress outguns Blogger
5 compelling reasons why WordPress is superior to Blogger for blogging
In a January 2006 survey conducted by WordpressTutorials.com, 48% of respondents admitted to just starting to experiment with blogging.
The purpose of their blogs vary from promoting their products and services, to building a community in their niche market, podcasting, profiting from contextual advertising, and generating additional traffic and exposure to their target websites.
Close to 50% of those surveyed began their journey into blogging with free blogging services such as those offered by Blogger.com, a division of Google.
Over time, many respondents report a lack of features and control that influence their search for a platform that offers them choice, control, convenience and comprehensive features and capabilities. Enter WordPress into the scene.
WordPress is known for its open-source blogging platform, which means a host of developers have contributed their time and programming expertise in molding it to be the best it can be for the community at large. This also means you can begin blogging with WordPress today free.
You can download the files from Wordpress.org, or simply install it from your hosting account's control panel (cPanel) through a feature called Fantastico.
Here are five compelling reasons that set WordPress apart as a superior blogging application.
Choice and control
With WordPress, you own your own blog. Your blog is not dependent on a blogging service's hosting or publishing service. In fact, you can install as many WordPress installed blogs on your host accounts, across as many of your domains as you want, and you enjoy full ownership and control over them.
Here's a shocking but real-life fact. Google has the authority to close your Blogger account if they dislike your blogging practises, or find your blog crossing the lines of their Terms of Service.
I've had numerous discussions with Internet marketers who have had the bad fortune of having their Blogger accounts shut down, thus losing thousands of dollars a month in contextual advertising revenue. Even with repeated attempts to discuss the matter with Google/Blogger, they receive no follow-up regarding their account cancellations.
Now these Internet marketers are all advocates of blogging applications like WordPress, because they have full control and accountability over their blogs.
Cost effective
As mentioned before, WordPress is open source, which offers you a free blogging application to use today. As a result, you can install multiple blogs across your many domains without any concern of incurring costs.
Compared with other blogging applications like Typepad or MovableType (owned by SixApart) that charge a monthly fee for you to blog, WordPress is a free to use application.
Community
WordPress has a strong user and developer community, with comprehensive support and documentation.
With a strong user base, many of the "bugs" get worked out very quickly with revisions. Plus with so many users, there are many guides and workarounds featured on blogs created to help others in the community.
These developers create modules of code, called "plugins", which offer enhanced performance and functionality for your blog. There are many plugins available for free downloads from developer blogs.
Capabilities
Here are a few of the unique features that WordPress boasts:
a. Convenient 1-click install
Installing a WordPress blog is a cinch with its 1-Click Install feature offered via Fantastico in a cPanel hosting company's control panel.
b. Convenience in customizing templates, themes and colors
Easily edit a WordPress blog's templates and colors via cascading style sheets (CSS), that work aside from the blog's main code, so that a change to the CSS enables those changes across the entire site.
In addition, there are many talented creative developers in the WordPress community who create themes or design layouts that enable you to switch your blog's theme with the ease of 1-click. Simply upload the designers' theme, and activate it in your WordPress blog's Presentation Theme control panel.
c. Customize blog directories to "ping"
Pinging is a notification to blog directories that your blog has a new page addition, and encourages them to visit your blog and index it into its database.
Blogger sets a default ping to only one blog directory. This limits your automatic notification for pinging.
In comparison, WordPress offers you a Notification Panel that you can insert additional blog directories to "ping". This offers you a wider base - you're indexed by a host of blog directories - which helps in one-way links to your blog, and expands the exposure of your blog.
d. Connection times
When you're blogging with Blogger, you're dependent on their servers for publishing your posts. Because of the vast number of bloggers using their network, publishing times can slow down to a crawl.
However, publishing with WordPress is reliant on your own host company's server - which is typically much faster. Blogging with WordPress offers almost no wait time, and speeds up your blog publishing.
e. Categories and sub-categories
Categories offer you the links in the side navigation to provide sections that your visitors can click on.
One major frustration with Blogger is a lack of a categorization or sub-categorization feature. To offer links in the sidebar navigation, one has to wade in code to add it manually.
With WordPress, categories come standard. Simply add categories and sub-categories for easy organization and usability for your blog.
f. Comment capabilities
A comment is a feature that encourages your visitors to offer feedback or participate in a discussion about your postings. This feedback gives you an immediate connection with your visitors, and this platform helps you to determine how to serve the needs of your audience more effectively.
With WordPress, you can choose to either receive comments or not. Plus, there are features to help filter comment spam, which is a nuisance when comment spam software or services automatically enter irrelevant comments on your blog to receive links back to their blogs.
As a result of comment spam filtering, you can spend your precious time on productive activities instead of dealing with blog comment spam.
g. Cash-generating flexibility
Marketers and business people consider tools such as the WordPress blogging application with respect to how well these tools serve them to reach their desired outcomes - one of which is to generate profit.
With WordPress, you can easily add contextual advertising like Google Adsense or Yahoo Publishers Network ads. In addition you can add links to affiliate merchants, and also promote your own product and service offerings.
Summary
In summary, this report proves that blogging with WordPress is cost-effective, offers you choice, control, access to a community of users, support, and gives you a host of capabilities to help you save time, save money, while helping you generate revenue.
I encourage you to give blogging with WordPress a test drive on a test domain, or try it on one of your main domain's sub-directories. If you're using cPanel hosting, try the 1-Click install of WordPress. Be courageous in playing with it - it's fun and can lead to a very productive activity.
In a January 2006 survey conducted by WordpressTutorials.com, 48% of respondents admitted to just starting to experiment with blogging.
The purpose of their blogs vary from promoting their products and services, to building a community in their niche market, podcasting, profiting from contextual advertising, and generating additional traffic and exposure to their target websites.
Close to 50% of those surveyed began their journey into blogging with free blogging services such as those offered by Blogger.com, a division of Google.
Over time, many respondents report a lack of features and control that influence their search for a platform that offers them choice, control, convenience and comprehensive features and capabilities. Enter WordPress into the scene.
WordPress is known for its open-source blogging platform, which means a host of developers have contributed their time and programming expertise in molding it to be the best it can be for the community at large. This also means you can begin blogging with WordPress today free.
You can download the files from Wordpress.org, or simply install it from your hosting account's control panel (cPanel) through a feature called Fantastico.
Here are five compelling reasons that set WordPress apart as a superior blogging application.
Choice and control
With WordPress, you own your own blog. Your blog is not dependent on a blogging service's hosting or publishing service. In fact, you can install as many WordPress installed blogs on your host accounts, across as many of your domains as you want, and you enjoy full ownership and control over them.
Here's a shocking but real-life fact. Google has the authority to close your Blogger account if they dislike your blogging practises, or find your blog crossing the lines of their Terms of Service.
I've had numerous discussions with Internet marketers who have had the bad fortune of having their Blogger accounts shut down, thus losing thousands of dollars a month in contextual advertising revenue. Even with repeated attempts to discuss the matter with Google/Blogger, they receive no follow-up regarding their account cancellations.
Now these Internet marketers are all advocates of blogging applications like WordPress, because they have full control and accountability over their blogs.
Cost effective
As mentioned before, WordPress is open source, which offers you a free blogging application to use today. As a result, you can install multiple blogs across your many domains without any concern of incurring costs.
Compared with other blogging applications like Typepad or MovableType (owned by SixApart) that charge a monthly fee for you to blog, WordPress is a free to use application.
Community
WordPress has a strong user and developer community, with comprehensive support and documentation.
With a strong user base, many of the "bugs" get worked out very quickly with revisions. Plus with so many users, there are many guides and workarounds featured on blogs created to help others in the community.
These developers create modules of code, called "plugins", which offer enhanced performance and functionality for your blog. There are many plugins available for free downloads from developer blogs.
Capabilities
Here are a few of the unique features that WordPress boasts:
a. Convenient 1-click install
Installing a WordPress blog is a cinch with its 1-Click Install feature offered via Fantastico in a cPanel hosting company's control panel.
b. Convenience in customizing templates, themes and colors
Easily edit a WordPress blog's templates and colors via cascading style sheets (CSS), that work aside from the blog's main code, so that a change to the CSS enables those changes across the entire site.
In addition, there are many talented creative developers in the WordPress community who create themes or design layouts that enable you to switch your blog's theme with the ease of 1-click. Simply upload the designers' theme, and activate it in your WordPress blog's Presentation Theme control panel.
c. Customize blog directories to "ping"
Pinging is a notification to blog directories that your blog has a new page addition, and encourages them to visit your blog and index it into its database.
Blogger sets a default ping to only one blog directory. This limits your automatic notification for pinging.
In comparison, WordPress offers you a Notification Panel that you can insert additional blog directories to "ping". This offers you a wider base - you're indexed by a host of blog directories - which helps in one-way links to your blog, and expands the exposure of your blog.
d. Connection times
When you're blogging with Blogger, you're dependent on their servers for publishing your posts. Because of the vast number of bloggers using their network, publishing times can slow down to a crawl.
However, publishing with WordPress is reliant on your own host company's server - which is typically much faster. Blogging with WordPress offers almost no wait time, and speeds up your blog publishing.
e. Categories and sub-categories
Categories offer you the links in the side navigation to provide sections that your visitors can click on.
One major frustration with Blogger is a lack of a categorization or sub-categorization feature. To offer links in the sidebar navigation, one has to wade in code to add it manually.
With WordPress, categories come standard. Simply add categories and sub-categories for easy organization and usability for your blog.
f. Comment capabilities
A comment is a feature that encourages your visitors to offer feedback or participate in a discussion about your postings. This feedback gives you an immediate connection with your visitors, and this platform helps you to determine how to serve the needs of your audience more effectively.
With WordPress, you can choose to either receive comments or not. Plus, there are features to help filter comment spam, which is a nuisance when comment spam software or services automatically enter irrelevant comments on your blog to receive links back to their blogs.
As a result of comment spam filtering, you can spend your precious time on productive activities instead of dealing with blog comment spam.
g. Cash-generating flexibility
Marketers and business people consider tools such as the WordPress blogging application with respect to how well these tools serve them to reach their desired outcomes - one of which is to generate profit.
With WordPress, you can easily add contextual advertising like Google Adsense or Yahoo Publishers Network ads. In addition you can add links to affiliate merchants, and also promote your own product and service offerings.
Summary
In summary, this report proves that blogging with WordPress is cost-effective, offers you choice, control, access to a community of users, support, and gives you a host of capabilities to help you save time, save money, while helping you generate revenue.
I encourage you to give blogging with WordPress a test drive on a test domain, or try it on one of your main domain's sub-directories. If you're using cPanel hosting, try the 1-Click install of WordPress. Be courageous in playing with it - it's fun and can lead to a very productive activity.
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