Sunday, November 26, 2006

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many differentlanguages. This'll allow foreign speaking people toread your web site and advertisements.
2. Give your customers a surprise bonus for buying.When you give customers more than they expect,there is a good chance they will buy from you again.
3. Send greeting cards offline or online to customerson holidays. You'll get the chance to increase yourorders by including your ad inside the card.
4. Market your products or services to your targetaudience. For example, don't try to sell a footballin a cooking magazine.
5. Give people the option of buying other productsor add on products when they decide to buy yourmain product or service at the point of sale.
6. Think of new ways to attract people to buy yourproducts or services. You could add on extra freebonuses, delivery options, payments options, etc.
7. Give other businesses the option of selling yourproduct. It could be a simple joint venture deal oran affiliate/associate program.
8. Follow-up regularly with all your prospects andcurrent customers. When people see your ad morethan once they are more likely to buy.
9. Learn sales ideas from reading and studying otherbusiness' advertising and marketing material. Itcould be ads, brochures, tv ads, sales letters, etc.
10. Educate yourself with new strategies to increaseyour sales. You could take classes, subscribe toe-zines and magazines, read books or ebooks, etc.


Quote of the Day:
"Believe, when you are most unhappy, that there issomething for you to do in the world. So long as you cansweeten another's pain, life is not in vain." -- HelenKeller

10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site

1. You'll be able to communicate with your visitors.They'll begin to trust you and get to know you on amore personal level. People will purchase productsquicker from somebody they already know and trust.
2. People will revisit your web site to participate onyour discussion board or chat room. They will meetother people with similar interests and your web sitewill become a hang out were they can chat.
3. You can learn important information about yourvisitors by reading the conversations they have. Theymay chat about your web site or products. With thisinformation you could learn to market your productsmore effectively.
4. You could answer the questions your visitors askin your online communities. You'll become known asan expert by giving the answers to their questions.This will give you and your business more credibility.
5. You could teach a free online class using your chatroom. This will give you an expert status and increasetraffic to your web site by offering the free class.
6. When your discussion board or chat room becomespopular, you could sell advertising space on them. Thiswill give you an extra income stream for your web site.
7. You can network with other businesses by havinga chat room or discussion board. You could exchangebusiness ideas, leads, advertising, etc.
8. You could allow other web sites who don't havea discussion board or chat room to use yours. Youwill get free advertising by allowing them to link toyour online community.
9. When you have a discussion board or chat roomyou can get free advertising by listing them in onlinecommunity directories. You can also join web ringswith similar discussion topics.
10. You can make money by advertising your ownproducts and services on your discussion board orchat room. You could also join other people's affiliateprograms and make commissions advertising them.
Quote of the Day:
"How far that little candle throws his beams!So shines a good deed in a naughty world." -- WilliamShakespeare

Tuesday, November 21, 2006

10 Power Packed Ways To Boost Your Profits

1. Sell a few back end products that are not related
to your main product but are needed by all humans.
Every customer that buys from you is human.


2. Take on as many of your business' chores as you
can handle; outsource what you can't. Only you can
determine how your business is operated.


3. Try out new business opportunities. You could
combine them with your current business. It could
add an extra profit stream to your web site.


4. Create an alliance with 3 or 4 web sites. Include
each of your ads or banners on the other web sites.
You will all share targeted traffic from each other.


5. Create a free e-zine directory. You'll attract a lot
of traffic from ezine publishers and people that want
to subscribe to the e-zines.


6. When you offer a freebie from your site, submit
it to free stuff sites. They provide target categories
which means targeted traffic.


7. Make your visitors curious about your product
by telling them they need to sign-up to get into a
password protected site to read the rest of the ad.


8. Remember the little things about your web pages
really count. Include the title of your site at the top
right corner, a description about of your site, etc.


9. When you ask someone to sign-up to receive a
freebie, don't ask for really personal information.
This is a fast way to lose a potential prospect.


10. Remember newsgroups are still pretty popular.
You could post your ad in ones that allow it or you
can leave messages with your sig file include.

Quote of the Day:

"No man is an island, entire of itself;
every man is a piece of the continent,
a part of the main." -- John Donne

Tuesday, November 14, 2006

10 Mind Altering Words That Make People Buy

1. Use the word "fast" in your ad. People want fastresults, fast delivery, fast ordering, etc. Nowadays,we usually value our time more than our money.

2. Use the word "guaranteed" in your ad. Peoplewant to be assured they are not risking their hardearned money buying your product.

3. Use the word "limited" in your ad. People wantto own or receive things that are exclusive or rarebecause they are considered to be more valuable.

4. Use the word "easy/simple" in your ad. Peoplewant easy ordering, easy instructions, easy to use,easy payments, etc.

5. Use the word "testimonial" in your ad. Peoplewant to see believable proof before they buy yourproduct. It should be reputable and specific proof.

6. Use the word "discount/sale " in your ad. Peoplewant to find bargains. They could be rebates, onetime sales, percentage offers, get one free offers, etc.

7. Use the word "free" in your ad. People want freeincentives before they do business with you. Theycould be free books, accessories, services, etc.

8. Use the word "you/your" in your ad. People wantto know that you are talking them. This'll make themfeel important and attract them to read the whole ad.

9. Use the word "important" in your ad. People donot want to miss important information that couldeffect their life. People will stop and take notice.

10. Use the word "new" in your ad. People wantnew products or services that will improve their lifelike new information, tastes, technology, results, etc.

Quote of the Day:
"What is wrong with our world is that love is in shortsupply." -- Christopher Bryant

Thursday, November 09, 2006

The Truth About Google Supplemental Results

So you have a slick, eye-catching web site with lots of fancy graphics and flash animation, congratulations! You excitedly type in your site's url in Google's search engine...and your site shows up in Google's supplemental results.
What's going on? What exactly are Google supplemental results and why would you not want your web site to appear in them? According to Google's FAQ page, supplemental results are part of Google's auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have "fewer restrictions" than those that appear on the main results page. They further say that the inclusion of sites on the main or supplemental index is purely automated and does not affect page rank at all.


In truth however, pages that appear on the main index will almost always show up first in a search. Supplemental search results will only show up if there are very few or no results at all in the main index. Plenty of older web sites also tend to populate the supplemental results page. Needless to say the supplemental results page is not where you want your site to end up. Ironically several people have emailed Google asking that their sites be included in the supplemental index!
\nSo how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?\nSeveral factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.\nOne of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.\nIn the title tag, take care that you don\'t use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or "spammy". Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page\'s content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents\'.\nJust like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for...you guessed it: the supplemental index. Long url\'s or url\'s with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.\nAside from your web page\'s text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.",1]
);
//-->

So how does a site end up in the supplemental results page? And more importantly how does one get out or even avoid inclusion in the first place?
Several factors may affect your inclusion in supplemental results but keep in mind it is best to avoid these factors at the outset, as it is easier to stay out of supplemental results than to get out.
One of the most crucial factors to consider is the text content of your web page; whether it is in the title tag, description tag or actual web page content.
In the title tag, take care that you don't use the same title for more than one page. Make sure that the title is actually related to the page contents and that is not very long or "spammy". Google will almost always send pages that it thinks spam-ridden to the supplemental index. Another common error in title tags is the use of too many or identical keywords. These considerations also apply to the description tags as well; take care that text here is not too long, repetitive, spammy or unrelated to the page's content. Another thing to watch out for in the description tag is the use of undecipherable language or using a different language than the contents'.
Just like in the title and description tags, using duplicate content text in several different pages will probably result in inclusion in the supplemental index. Web pages with little or no text content is another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial page contents, destined for...you guessed it: the supplemental index. Long url's or url's with lots of dashes are also generally thought of as spam by Google which is the reason why many pages hosted by free sites end up in the supplemental index.
Aside from your web page's text content, another important factor is the actual structure of your website; an orphaned page (one that is not linked from your site or others) and pages with poor or no backlinks may be relegated to the supplemental index, along with pages that are nested several pages deep in your web site. Pages such as these are thought by Google to be of lesser importance than better-designed sites, so off to the supplemental index they go.
\nOkay, so you didn\'t take all these factors into consideration and now your beautiful web site is on the supplemental results page...what now?\nThe first thing you can do is to write some good content. A few lines of text won\'t be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you "borrowed (copied)" from another site, now would be a good time to change them.\nRewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.\nAt this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don\'t forget to check for any orphaned web pages!\n\n\n\n \n\n\nSometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.",1]
);
//-->

Okay, so you didn't take all these factors into consideration and now your beautiful web site is on the supplemental results page...what now?
The first thing you can do is to write some good content. A few lines of text won't be enough-make sure it is relevant to your subject and that potential visitors to your site will enjoy reading it. That goes for all the pages in your website, try not to have less than 50 words on any page on your site. And if you have any text content that you "borrowed (copied)" from another site, now would be a good time to change them.
Rewrite your title and description tags to be as descriptive and relevant to your site as possible, but take care not to make them too long or contain repetitive keywords.
At this point you may also want to consider revising the linking structure of your web site; it is better to send all your back links to all the pages in your website rather than to just one page. Check to see that not too many of your pages are nested very deep within your website. You can probably get away with links three pages deep but two pages deep is much better. Don't forget to check for any orphaned web pages!


Sometimes in spite of your best efforts in correcting all those common problems, one or more of your web pages still stubbornly show up in the supplemental results page. You might consider making some new, more prominent links to these stubborn pages from your home page. In some cases more drastic measures may be necessary like a complete reworking of the link structure of your entire web site, or even publishing them on a new url.

These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you're website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish

These are only the more common factors to consider if you want to avoid being relegated to the supplemental index results. As you can see, rectifying these issues after you're website has already been placed in the supplemental index does not guarantee relocation to the main index; remember it is much easier to avoid being placed in the supplemental index than it is to be taken out. So do it right the first time and design your website accordingly, and hopefully you can enjoy the benefits of main index listing and the high result ranking that you wish for.