Tuesday, December 19, 2006

10 Shocking Ways To Energize Your Sales

1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.


2. Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site.


3. Motivate people to buy your product. Tell them a lot of positive things like "You can now reach your goals and change your life if you buy our product".


4. Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other discussion participants to evaluated them.


5. Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials.


6. Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible.


7. Clone your advertisements all over the internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside it.


8. Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate stats.


9. Persuade e-zine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales.


10. Make your products sell quickly by adding a ton of bonuses. You could get the free bonuses for little or no cost buy joint venturing with other businesses.

Quote of the Day:

"No pain, no palm; no thorns, no throne; no gall, no glory; no cross, no crown." -- William Penn

10 Sizzling Ways To Ignite Your Profits

1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.


2. Multiply your marketing all over the internet by creating free bonuses for other business' products. You just include your ad somewhere on the bonus.


3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.


4. Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.


5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.


6. Use your product's features to support all of your benefits. Just because benefits are more important, don't forget to list the features.


7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society.


8. Train yourself and your employees to be polite to all your customers, even if they're shouting Solve their problem quickly and it may even turn into a sale.


9. Give your visitors a good impression when they first visit your web site. Don't make the first thing they see at the top of your home page a banner ad.


10. Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility.

Quote of the Day:
"Hope is necessary in every condition. The miseries of poverty, sickness and captivity would, without this comfort, be insupportable." ~ Sael Johnson

10 Strategic Ways To Maximize Your Profits

1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.

2. Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box.

3. Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you.

4. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted.

5. Start a free e-mail newsletter to create your own opt in list. Create a title that grabs readers attention. Submit it to free e-zine directories on the internet.

6. Record all your new promotion ideas into an idea journal, good or bad. Sometimes you can combine ideas to create new ones to increase your sales.

7. Convert your web site and free e-mail newsletter into different languages. This will increase your over- all target market.

8. Make your classified ads stand out in a crowd. Use all capitol letters in the headline, divide letters with extra spaces, add in text symbols, etc.

9. Remember your customer is always right, even if they are not. Resolve all conflicts quickly and painlessly. They are the lifeblood of your business.

10. Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research.


Quote of the Day:
There is surely a future hope for you, and your hope will not be cut off. ~ Proverbs 23:18

Tuesday, December 05, 2006

Search Engine

Do you want to get your site from page five to page one in Google? Here are a few tips to boost you on your way.

1. Clean Up Your HTML.

Keep a beady eye on Dreamweaver and avoid CMS software.

What, Dreamweaver, beloved program of pro webmasters everywhere?

Yes!

Dreamweaver adds lots of extra blank space to HTML code, and breaks lines. This is especially irritating in meta tags. Use EditPad's 'Find and Replace' function to get rid of newlines and double blank spaces in your pages.

Content Management Systems are a great time saver. An amateur can set up a professional-looking site in a few hours. The problem is they contain lots of code that's irrelevant to search engines. The top of a CMS page may contain only a few words relevant to its subject matter.

Then there's the duplicate content problem.

  • Blogs have duplicate copies of their own content; sometimes exact, sometimes excerpts.
  • Thousands of people are using the same CMS as you.
  • A search engine spider sees the same header, sidebar and footer content in every page in your site.

Result? Your page is down the SERPs for any competitive keyword. Assuming it's indexed at all.

These programs are written by geeks. Their primary aim is to eliminate code errors and add features. Your marketing comes a very poor second. They're also posting security updates every few months. More hassle. For you.

Drastic solution:

1. Type your documents in a text editor like Editpad, then
2. Use a Text to HTML converter, then
3. (Use Dreamweaver to add formatting, then)
4. Use a index generator to make a HTML list of those pages, then
5. FTP them to your web site.

Benefits:

  • Search engine spiders get to the 'meat' of your page immediately;
  • You have more control over how the page looks;
  • You have more control over what an SE 'bot 'sees';
  • You're not relying on a MySQL database to maintain your site;
  • Hackers won't be able to deface your site easily.

A clever webmaster would look into Conditional Server Side Includes. You can use them to 'program' your web pages, while still presenting clean HTML to search engine 'bots.

And as for Microsoft FrontPage, I wish all my competitors were using it.


2. Get Lots of Links to Your Site.

  • Submit articles to article websites;
  • Pay freelancers to make software for you, and give it away free;
  • Submit to the top directories, like Yahoo and DMOZ, but don't spend much time or monëy. Only half a dozen are worth a damn for SEO;
  • Post in popular forums and blogs, if they will let you use straight hyperlinks in your signature;
  • Be controversial - assault a few sacred cows;
  • Do a press release, and think beforehand about how you can make it interesting to journalists;
  • Make a better, faster, cheaper version of a popular product.

3. Offer Something People Really Want.

You like fuschia leg warmers. You think other people do too. You make a website selling them.

Cue sad disillusion.

People want monëy, sëx, friendship, human contact, cars, drugs, health and happiness. They know what they want (not need, want). You've got to figure out a better way to satisfy that want, for a fat net profit.

Simple, ain't it?

Actually, yes it is.

Save time. Pick a very profitable, popular industry. Think up a way to give people a better product. Or faster. Or cheaper. Or all three! Research costs little. Thinking costs nothing.

Or just go off half-cocked. Employ a cheap, angry webmaster. Half-finish the site for a product you're not 100% sure there's a demand for. Then sit back and wait for traffic.

Then give up, go down to the pub and gripe to your pals: "The internet's sh*t, innit?".

Funny thing about offering a popular good with a new twist; you get links without cadging them.

4. Be First With a New, Popular Good (or a smarter second).

MySpace wasn't the first social networking site, but they did it better. They designed it to be viral. Members could compete to get 'friends', and everyone wants new friends, right? Users could put anything they wanted online, even if it looked cr*ppy. Censorship was minimal. Result: Huge popularity, without needing the search engines.

Not easily done, but again, research costs little. Thinking costs nothing.

Stop the daily slog. Go for a walk. Have a long bath. Play a game of street-hockey. And see what pops into your head.

If you feel good about it the next day, it may be a good idea. Test it before committing to it. If it still makes you excited a month later, you may be onto a winner.

If complete strangers start feeling the same, you definitely are!


Friday, December 01, 2006

10 Reasons Why People Don't Buy From You

1. You don't make people feel safe when they order.Remind people that they are ordering through a secureserver. Tell them you won't sell their e-mail addressand all their information will be kept confidential.
2. You don't make your ad copy attractive. Your adlists features instead of benefits. The headline doesnot attract at your target audience. You don't list anytestimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.People usually don't purchase the first time they visit.The more times they visit your site, the greater thechance they will buy. The most effective way is to givethem a free subscription to your e-zine.
4. You don't let people know anything about yourbusiness. They will feel more comfortable if they knowwho they are buying from. Publish a section called"About Us" on your web site. Include your businesshistory, profile of employees, contact information etc.
5. You don't give people as many ordering options aspossible. Accept credit cards, checks, money orders,and other forms of electronic payments. Take ordersby phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.You want to have your own domain name. Your website should be easy to navigate through. The graphicsshould be related to the theme of your web site.
7. You don't let people read your ad before they getyour freebie. When you use free stuff to lure peopleto your web site include it below your ad copy or onanother web page. If you list the freebie above yourad they may never look to see what you're selling.
8. You don't attract the target audience that wouldbuy your product or service. A simple way to dothis is to survey your existing customers to see whatattracted them to buy. This information will helpyou improve your target marketing and advertising.
9. You don't test and improve your ad copy. Thereare many people who write an ad copy and neverchange it. You have to continually test and improveyour ad copy to get the highest possible responserate.
10. You don't give people any urgency to buy now.Many people are interested in your product but theyput off buying it till later and eventually forget aboutit. Entice them to buy now with a freebie or discountand include a deadline date when the offer ends.
Quote of the Day:
"A dose of adversity is often as needful as a dose ofmedicine." -- American proverb