Adsense Tricks Trips - How to Spring Clean Your Website

Spring is a wonderful time of year but it might not be so wonderful for our online business. The weather is getting nicer and people are spending more time outside, away from their computers. One way to get more people to come to your website is to do some spring cleaning and I don’t mean your house! 

Our websites can get stale and outdated if we do not clean them up periodically. There are lots of things you can do to freshen up your site and bring new life and new customers to your online business. 

1. Add a new section filled with resources, information and maybe even some special deals for your customers. Use relevant keywords to improve your ranking. For example: if you own a home decor business, offer decorating tips and advice. Show people how to decorate on a budget or how to redecorate with things they already own. By providing information and resources along with your products, you are giving people a reason to keep coming back. This is how you build trust with your visitors and get more sales.
Continue to read more here >>  SEO Tips: How to Spring Clean Your Website by Terri Seymour

SEO: Do You Really Want Your Site on Page One of Google?

Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you?
I asked a potential new SEO Coaching client last week this first question. From my end of the phone call, it sounded as if he almost fell out of his chair!

I followed up by asking him if he could ever think of ANY reason for his website pages NOT to be found on page 1 in the Google SERPs (search engine results pages).
How ’bout you? Can you think of any reasons you’d NOT want your pages to be found for your targeted keyword phrases on page 1?

Keep in mind, I’m talking about your chosen keyword search phrases.
I can think of at least 3 reasons. Maybe you can come up with some of your own.

Is there Commercial Intent?
Let’s say you have not just a page 1 Google result, but you’re actually the first result. Here is an important question for you to ask yourself.
What is the commercial intent of this keyword phrase? Do the words contained in the keyword phrase give any indication of someone getting ready to spend money on a product or service like you offer?
For instance, compare these keyword phrases: Keyword Research, Keyword Research Specialist and Keyword Research Consultant. The latter 2 phrases give an indication of someone who is getting ready to spend money.

You can also Google the Microsoft Commercial Intent Tool and consider its’ results when evaluating your keyword search phrase choices.
If you are targeting a keyword phrase that has questionable commercial intention at best, is there any reason to really be found on page 1? Wouldn’t it be better to target more appropriate phrases instead?

If there’s no commercial intent, how does that help your online marketing?
Can you see where I’m going?

How Much Traffic Really Matters
Now, I’m giving you a choice: you can have a first page result (with commercial intent) and your position number is 4.
Your other choice is a different keyword search phrase with a second page result, position number 12, also with commercial intent.
So, the choice is obvious?
Well, I forgot to give you the rest of the details.

The first page choice has monthly search queries for its’ phrase of 3,240.
The second page result choice has monthly search queries for its’ phrase of 22,167.
Do you still believe that the best choice in this example is the first page result?
According to numbers from Aaron Wall’s site, approximately 6% of search users will click on that number 4 result in Google. That’s 194 visitors in a month.
This is figuring average title and description tags of typical online marketing ability to convert to a click. “Your mileage may vary.”

And for that second choice, the second page result? Over 1% should click on the search result, but let’s use just 1%. That’s 222 visitors per month.
Last time I checked, 222 is more than 194, so the second page result trumps the first page result, because the second page result has much more traffic than can convert to a transaction.

How Many Google AdWords Ads Show for your Chosen Keyword?
If you don’t see many AdWords ads, this should be a warning!
One of 2 problems exist (or both):
1. There isn’t enough traffic for AdWords advertisers to target the phrase.
2. There isn’t commercial viability for the phrase.
Either way, is a first page result going to help you? Probably not.

The Value of a Committed Searcher
Want a recipe to waste your time (or your employees’)?
Get a first page result in Google for your keyword search phrase and place your toll-free phone number in big numbers on the top right of each of your Web pages.
People clicking the first result in the SERPs are often less serious than those who go through the first few results or who continue searching onto the second page.
There may be something to be said for avoiding people who almost randomly click the first result and who may have impulse control “issues”.
Now, if you have a large staff to answer your incoming phone calls AND if your conversion rate from those calls is strong, then the potential problem I described probably isn’t a problem for your business.
On the other hand, if you are a solo professional, this strategy can be hazardous!
How are you going to perform your paid work when you get “Internet lookiloos” asking you questions they could get answered, if they would simply read a few words on your website?
Are these the best potential clients for your services or products and the best use of your time?
A second page result could bring you more serious potential customers, people who might be more likely to actually READ your website content, understand your products or services better and who might be more likely to convert to a transaction.
It’s sure something to think about.

Don’t get me wrong. I’m not against first page rankings for your online marketing. I’m just for thinking a little further down the road than JUST first page rankings.

About the Author
Marketing online since 2004, Paul Marshall can help you market on a budget. He’s an Online Marketing Consultants expert offering marketing services (and d-i-y Coaching). You can learn more about Paul on his Affordable SEO LinkedIn profile and at Strategic Web Marketing.net.

Blast Negative Publicity off Google & Yahoo With These Insider SEO Tips

Somewhere out in cyberspace an unknown or known associate, competitor or just plain slanderously natured individual has written a particularly damning or negative article/blog about yourself or your business and posted it on the internet.

So what happens next? The nature of the beast is that the major search engines will index and crawl all of the content on the internet regardless of whether it is good content, relevant or controversial. The next thing you know when Googling your name up comes the offending article or blog on the first page of search engine results.


Annoying is an 'understatement'. This type of negative publicity has the potential to damage your business reputation and your ability to attract new clients. The bígger problem is that unless the negative article or entry is removed from the site it is posted on it will remain index-able and searchable by the major search engines for as long as the content exists and this could equate to a number of years.

First up, don't panic there are a number of positive SEO remedies that you can employ to counteract the slanderous attempts of these individuals and their effect on the search engines. Unfortunately with the Internet there is limited recourse by a targeted individual or business to defend their reputation especially when articles are written by so called 'consumer advocates' or vigilantes doing the public a 'service' yet able to post anything on their websites regardless of the dire effects it may have on the targeted individual involved and their business.

SEO Remedies to tackle negative internet publicity...

Step 1 - If the article or blog is genuinely slanderous and has no truth or merit, then approach the website owner posting the entry and ask for it to be removed. Legal representation and legal advice may be necessary to protect your business. A well written letter from your lawyer or a threat of legal action may be enough impetus to persuade the website owner to remove the post. However, be aware that if unsuccessful, it may encourage the author of such articles to focus more attention on you so it may be more prudent to try steps 2 to 5 first.

Step 2 - Examine the keywords within the offending article to see what is being picked up by the search engines. This will normally be your name and/or business name. This is easy to find by clicking on the 'cached' entry next to the search engine listing. The keywords indexed by the search engine will be highlighted on the cached page and show you exactly what the search engine is indexing and crawling from the article or blog. These keywords (name or business name or both) will be the focus of your SEO Band-Aid treatment. To push the negative listing off the first page of results on Google and Yahoo you will need to create as many new listings as possible on the Internet to be picked up by the major search engines.





Step 3 - Start with 'free classified ad' listings and post your new ads under the category of business services. Include your name and business name in the body of the free classified ad plus a relevant keyword title specific to your industry or business service provision. Free classified ad listings will show up on search engine results within the first week of posting them on the internet. Complete as many free classified ads as possible and post them for the longest duration possible.

Step 4 - Write some free articles on your area of business or industry expertise remembering to include an eye catching title and your name and business name in the content of the article and author bio. Post these articles on your website and on free article submission sites; the more the better. Make sure you allow your free articles to be syndicated for content to other sites. This improves the opportunities for your article being listed on several internet sites which has a domino effect, boosting your search engine rankings and the positive listings picked up by the major search engines. If this still does not remedy the problem, then proceed to Step 5.

Step 5 - Create as many free directory listings on the internet as possible under your applicable service or product category. Use the same title and keyword text as your free classified ads remembering to mention your business name and name if possible. You can manually find free directories by performing searches on Google and Yahoo or alternatively use a directory submitting tool such as 'Submiteaze' which is reasonably priced.

The results from employing these SEO strategies may be instantaneous unless the offending article or post has been prevalent in the search engine listings for a number of years (2 or more). You can then expect the recovery process to take up to 6 months of concentrated SEO effort to bump this listing off the first page of results on Google and Yahoo.





If all else fails...

Employ Step 1 and, if that fails, then lets hope in the very near future that just like 'sp@m', slanderous material posted on the internet becomes a reportable offence to the major search engines, government bodies and consumer watch dogs. And, that the consequences for engaging in such underhanded practices results in a site being dropped from the search engines and classified as a 'bad neighborhood site', plus a monetary fine of such magnitude as to deter the practice. If a site can't be indexed or is banned by the search engines, then it effectively becomes 'voiceless' and the power to publicly affect an individual's livelihood or a business's profits, growth and sales is then vastly diminished. Noting, that a banned site would still have the opportuníty to remove any offensive or slanderous material and then reapply to be indexed by the search engines.

It may be argued that the search engines are not responsible for this problem. Well as the most influential body on the internet with the most power to help, who else are we to turn to? The print and television media are unable to publicly slander an individual or business without facing retribution via legal action and a public outcry, so why should the Internet be free of the same accountability?


About The Author
Rosemary Donald is an SEO Consultant with Rank1 Website Marketing and author of the SEO ebook 'Insider Secrets of Rank1 Websites' available for $29.95AU. Rosemary is a regular contributor to online article sites on the topics of SEO, website marketing, ecommerce, search engine marketing and small business development. Rosemary Donald is also a successful online trader of top ranking site SabuJewellery.com.

Dos and Donts Guide to Great Web Design

When followed, the guide will prove to be quite a valuable web design resource. From the inexperienced to the experienced, this guide has something for everyone.

The Process of Great Web Design

Just to make sure we are all on the same page, lets begin with the basic definition for "web design". According to Wikipedia, web design is:

"a process of conceptualization, planning, modeling, and execution of electronic media delivery via Internet in the form of Markup language suitable for interpretation by Web browser and display as Graphical user interface".

Continue reading >>Dos and Donts Guide to Great Web Design

Key Wording Your Web Site With Natural Language

Key Wording Your Web Site With Natural Language

By Rusty Ford (c) 2007

Ever since the beginning of search engines there has been the discussion of key wording. Obviously your web page has to be about something and you want the search engine to reflect that in its results. In the early days of search engines you could put words or phrases anywhere on a page and show up in the results. People who just wanted traffíc would get a líst of the most popular used keywords and just put them on a page. The page could have been about toilets but show up in search results about Hollywood celebrities. In those days finding what you wanted was a daunting task. So the search engines started looking at natural language. Each year they have become more sophisticated about how they look at natural language.

The first thing they did was to stop looking at keyword meta tags. Too often people were putting keywords in that did not match their page. Next they started punishing people for putting strings of key words together, such as "baseball baseball baseball". Next they paid attention to whether or not they were used in a sentence. Then they started evaluating the content of the page to see what it was about. By this time they were getting really accurate in their search results. But as long as there are search engines people will try to fool them. For the last couple of years search engine optimization people have promoted keyword stuffing. This is where you put the keyword in the text as often as you can fit it in.

A new generation of natural language algorithms has been developed by the major search engines to combat this. Now for the first time we are hearing the use of the term natural language. Now search engines look at the way that a term is used. They compare the use of the term in the context of how it is used. This example is a little extreme, but we have all seen pages written like this.

"I bought baseball cards for my friend the baseball card lover. He was so happy to get the baseball cards and he looked at baseball cards. Then he showed these baseball cards to all his friends that had baseball cards."

This is an example of how the term baseball card was used outside of natural language. In natural language you would not refer to your friend as the baseball card lover. In later uses you would have used the term "them" to describe the baseball cards. The sentence would look like "He was so happy to get them that he took the time to look at each one".
It is still important to get your keywords or keyword phrases on the page regularly. Care needs to be given on how they are used. It is important to have them in complete sentences and not in an abnormal place in the context of a paragraph. Here are some guidelines you might consider. No one knows the exact algorithms that the search engines use and they all have different ones. But, you can presume that they are based on the natural use of language so the following recommendations are based on basic grammar and the normal use of language. Here are some examples of natural use of key words.

1. It is natural to have your keywords in your title and description meta tags. These tell what your page is about and your page should be about the same thing as your keywords are.

2. It is natural to have your keywords in your heading tags. Heading tags should be used as chapter headings to different sections of a page.

3. It is natural to have your keywords in the first sentence.

4. It can be natural to have your keywords appear once in most paragraphs.

5. It can be natural to have your keywords appear more than once in a paragraph but not every paragraph. You need to make sure that it fits well and does not sound like it was just stuck in there.

Here are some examples of non-natural uses of keywords.

1. It is not natural to have your key words more than once in your title or description.

2. It is not natural to have your key words show up more than once in a sentence. There are times that this could be natural, but it would probably be better to make it into two sentences.

3. It is not natural for the same sentence to appear in several different paragraphs.

4. In a short paragraph, it is not natural for your keywords to show up more than twice. In a paragraph over 6 sentences long this may not hold true. (I publish health related web pages and read hundreds of health articles a month. There are times that I will see a term used 3 times in a long paragraph and almost nevër in a short one.

5. It is not natural to have keywords used back to back in a sentence. It is not typical to have one sentence end in a word and the next sentence to begin with it.

6. It is not natural to have every sentence begin with the same word or phrase.

Following these guidelines may help you with search engine positioning and it will definitely make your page more enjoyable for your visitors.


About The Author
Article by Rusty Ford, Editor Arthritis-Symptom.com

5 Ways To Increase Website Traffic To Your Website

Millions of websites online can be placed in their own special
category of "Deserted Town". The only life you can find there
are those of the webmasters who created them. This is because
they get very few, if any, targeted visitors. For these website
owners, there are simple techniques they can use to increase
website traffic.


Read on and I will give you five ways to increase website
traffic to your website. These aren't hidden secrets and they
won't give you millions of hits per month for just $ 9.99. (I'm
sure you know what I mean). However they are effective and using
them will increase website traffic to your website. And the
visitors that you get will be more profitable because they will
be targeted.

Read more..
5 Ways To Increase Website Traffic To Your Website

Adsense: Four Great Reasons to use Google Analytics

Have you used Google Analytics? If you have your own website, this is a cool tracking utility that you must have cause I am also using it. Here’s 4 Great Reasons to use Google Analytics by Sasch Mayer
Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the somewhat jaded attitude of someone who’s ’seen it all’ or at least ’seen most of it’. What could possibly make this particular utility stand out in such a large crowd of competitors?
But first… What is Google Analytics?
Analytics is Google’s very own visitor tracking utility, allowing webmasters to keep tabs on traffic to their site, including visitor numbers, traffic sources, visitor behaviour & trends, times spent on the site and a host of other information gathered via two pieces of JavaScript embedded in the source-code.
Read more >> 4 Great Reasons to use Google Analytics

How To Get High Rankings On A Major Search Engine

by: Steve Pavis

If you want to have a successful Internet business, you need to have a good understanding of the surfing habits of your readers—and more specifically, how they find information on a major search engine.

Studies show that 85% of users rely on major search engine to find info. The most popular major search engine is the Google search engine. When they look for information on a major search engine, they type certain key words or phrases. You need to find the phrase that will lead them to you.

Almost half of all Internet surfers type several words when they look for information on a major search engine. They have learned that with the millions of websites listed on a major search engine, using key phrases rather than words will narrow down the search of that major search engine.

For example, someone who is researching on scrapbooking on a major search engine will probably key in “scrapbooking clubs”, “scrapbooking contests” or even “free scrapbooking fonts”. If you want to be on the top results of the major search engine, you need to contain these key phrases.

There are many companies that can give you a list of the most popular queries made on each major search engine. However, bear in mind that you don’t want to use a key phrase that is being used by several websites, as that means you will be competing with all of them for good search engine placement.

Do a little research to find out how people will look for information related to your product, and how they would post this question on a major search engine. You should also consider a key word’s common misspellings (e.g. scrap booking) as even the best major search engine will see it as a separate topic.

You should also submit your site to more than one major search engine. Studies show that 77% use several major search engine to research.

Plus the different major search engine have unique techniques for indexing sites, so your ranking on one major search engine will be different from your ranking on another major search engine.

About The Author

To learn more about how to claim $50 in FREE Advertising, plus easily earn Pay-Per-Click money to promote your Web site(s), go to http://www.bigdaddypays.com/payperclick

Steve pavis tries to be at the cutting edge of new concepts that are profitable for the small to medium size business, who need all the help they can get. Go see http://stevepavis.com

Importance of Traffic to Adsense Site

What do you think about traffic? In reality, busy traffic is undesirable and not beneficial to a society. However, on the other hand, in the world of internet, traffic is a good thing. As we all know, traffic is a very valuable asset to a website, epecially the one with Google Adsense Ads inside. Without traffic, you won't have clicks; without clicks, you won't have any revenue. Do you know how large the traffic volume is for those really "big" site? They can even have more than 300 clicks per day for their sites. It is quite extraordinary to a newbie of Adsense.

As time goes on, more and more webmasters begin to realize the importance of traffic to their sites. The amount of traffic generated by a given site is perhaps the most important predictor of the amount of AdSense revenue it generates. Therefore, to me, traffic is KING!! Even with the importance of factors such as proper formatting and placement of ads, no site can succeed without a sufficient number of visitors checking out the ads being offered.

For illustration purposes, let us look at a website that is receiving 100 visitors per day (it is quite difficult to achieve for some new Gsensers). Let's assume that the size gets an average of 10 cents per click, with a CTR of 5%. This means that of those 100 visitors, only 50 will click the ad (the 5% figure is a pretty realistic standard). That means that an average day's earnings would be a mere half a dollar, with an average monthly take of only $15 or so. These measly earnings may not even be enough to cover the hosting fees for the site.In order to earn even $60 per month, it would be necessary to quadruple the number of daily visitors, increase the click through rate, or both. You can see, therefore, why it is so important to constantly strive to drive more and more traffic through your virtual doors.

There are of course a number of strategies to increase web traffic, and most webmasters will have heard the term SEO, or search engine optimization. SEO techniques use a combination of targeted content rich in popular keywords, links from other sites and other methods to drive traffic and increase search engine rankings. Search engine rankings can be vital to website traffic, of course, since most people use some sort of search engine to find the information they need on a variety of subjects. Pay per click advertising, or PPC, is another popular way to build traffic to a site.

While this strategy can be very effective, it can also be quite costly, so it is important to carefully read the fine print of the agreement before signing up. Apart from that, you need to be very careful to those paid-to-surf, pard-to-click and auto-surf programs. Google can detect these programs very effectively, and in f act, many webmasters were being banned by Google just because they enrolled these programs. So, be careful to void these sorts of programs.

Hope this post can give you a brief introduction on how importance the traffic is to a site. If you have any enquiries, please kindly leave me a comment.