Knowing How to Use Offline Advertising in Internet Marketing

Knowing how to use offline advertising in internet marketing can give you a significant advantage over your competitors, since many do not use offline methods to advertise their products.Offline advertising is particularly relevant if you are selling a product, or offering a service, that attract customers locally. For example, you could offer a fitness aid at your local leisure center. Many leisure or fitness centers will allow you to put a free poster offering your product, but even if they charge you for it the price is usually small. Perhaps you have a golf training aid that you can advertise at your local golf club.

Local classified ads are also a good means of getting your product some local publicity. The classified ads pages or even adverts placed on selected pages of your local press, frequently provide you with local orders. The beauty of these is that they are very easy to follow up, either with back-end products or new ones. You need not even restrict yourself to the local press. How often have you seen an internet marketing advert on the national press? They are not uncommon, and although expensive, they must produce a good return.

If you have a niche website, it could be worth your while browsing round your local newsagent and checking out the magazines on display. You know the kind - all these racks upon racks of magazines on every topic you can think of. Have a word with the newsvendor and find out some of the more popular magazines that cover your niche. These could be good publications for placing your adverts, especially if they are not too expensive and they have a good circulation.

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How to Use Offline Advertising in Internet Marketing

Technorati Tags: Internet Marketing, Web Traffic, Earn Money Online, Adsense, Adwords, Money, Offline Advertising, How To, Andre Sanhez

Web Site Marketing Strategy Hints And Tips

Your web site marketing strategy is the essential factor that determines the success or failure of a business web site. This is true whether your web site is an extension of an offline business, or you run an completely online business. Web site marketing is unlike any marketing you may have done using other media.

However, marketing your web site on the internet shares many common core marketing foundations that underlie your marketing efforts regardless of the media you use. I am a strong believer that for a small business, all marketing should be based on the old direct marketing mantra of attention, interest, desire, and action. In this article I am going to discuss those aspects in terms of how they are crucial in marketing your web site on the internet.

Regardless of the media you choose, nothing will ever happen if you don't attract the attention of prospective buyers. This is one of the very basic tenets of successful marketing. On the internet, this concept is evaluated by the traffic that you receive on your web site. But there are a lot of factors that affect how much traffic you get, and only part of it is the actual content of your web site. There are two ways you can get attention in any media: you can earn it or you can buy it.

All the major search engines (Google, MSN, Yahoo, etc.) show up two different types of results when a customer uses them.

The most relevant results based on the search algorithms used by the engine are called 'free' or 'organic' since they are the natural result of running a search.

The second type of result are actually paid advertisements, and they can be very difficult to distinguish from the results that are actually relevant to you query.

It is important to keep in mind that no matter how good the engine, the results are still hit or miss. It is a computer program sorting web pages based on mathematical formulae, not live people helping you select the best results, so as a person hoping to be indexed, you must be willing to put the time and effort into checking how you rank on the major engines and tuning your word choice to optimize that. If you can't make it onto the first (or second at the very least) page of results, your traffic will drop dramatically! Most people don't bother to wade through the hits on the pages after that. Even second-page ranking will hurt your ability to attract new users.

One of the most effective ways to increase internet traffic is buying some form of advertising. One of the most pervasive forms is banner advertising. Originally, these were very popular forms of advertising, but as they became more prevalent, their effectiveness waned. They can still be effective as long as you have a clear marketing strategy and are able to track your advertising statistics.

Text advertisements are probably the most common form of internet advertising today. Google has paved the way, and if done correctly, your internet traffic can multiply quickly by using Google ads. MSN and Yahoo also offer text advertisements on their sites. One downside to text advertising is that the cost can add up fairly quickly, depending on how many hits you receive for your ad. Each time a searcher clicks on your text ad, the provider charges you a set amount. Another way to increase traffic to your site is to buy traffic from someone who has an e-mail contact list or has a lot of traffic on their site already.

Any approach to publicizing your website or portal must begin with the aim of grabbing attention of the web surfers and internet addicts. To grab attention, you must deliver your message to surfers on websites they frequently visit. You can publicize your website by doing the hard work yourself or by availing expert help, or a mix of both.

Doing it yourself means you will have to commit your time, energy and money. It might sound daunting but ultimately proves to be cheaper as well. Availing expert help can get your results without eating your time. To set the cash registers ringing, it is suggested that you develop your own mix of both ways suited to your own needs and resources.

You can get more information about Business Marketing at http://www.BizRave.com. Eric Menzies writes about Search Engine Marketing Firms and other topics.

Blast Negative Publicity off Google & Yahoo With These Insider SEO Tips

Somewhere out in cyberspace an unknown or known associate, competitor or just plain slanderously natured individual has written a particularly damning or negative article/blog about yourself or your business and posted it on the internet.

So what happens next? The nature of the beast is that the major search engines will index and crawl all of the content on the internet regardless of whether it is good content, relevant or controversial. The next thing you know when Googling your name up comes the offending article or blog on the first page of search engine results.


Annoying is an 'understatement'. This type of negative publicity has the potential to damage your business reputation and your ability to attract new clients. The bígger problem is that unless the negative article or entry is removed from the site it is posted on it will remain index-able and searchable by the major search engines for as long as the content exists and this could equate to a number of years.

First up, don't panic there are a number of positive SEO remedies that you can employ to counteract the slanderous attempts of these individuals and their effect on the search engines. Unfortunately with the Internet there is limited recourse by a targeted individual or business to defend their reputation especially when articles are written by so called 'consumer advocates' or vigilantes doing the public a 'service' yet able to post anything on their websites regardless of the dire effects it may have on the targeted individual involved and their business.

SEO Remedies to tackle negative internet publicity...

Step 1 - If the article or blog is genuinely slanderous and has no truth or merit, then approach the website owner posting the entry and ask for it to be removed. Legal representation and legal advice may be necessary to protect your business. A well written letter from your lawyer or a threat of legal action may be enough impetus to persuade the website owner to remove the post. However, be aware that if unsuccessful, it may encourage the author of such articles to focus more attention on you so it may be more prudent to try steps 2 to 5 first.

Step 2 - Examine the keywords within the offending article to see what is being picked up by the search engines. This will normally be your name and/or business name. This is easy to find by clicking on the 'cached' entry next to the search engine listing. The keywords indexed by the search engine will be highlighted on the cached page and show you exactly what the search engine is indexing and crawling from the article or blog. These keywords (name or business name or both) will be the focus of your SEO Band-Aid treatment. To push the negative listing off the first page of results on Google and Yahoo you will need to create as many new listings as possible on the Internet to be picked up by the major search engines.





Step 3 - Start with 'free classified ad' listings and post your new ads under the category of business services. Include your name and business name in the body of the free classified ad plus a relevant keyword title specific to your industry or business service provision. Free classified ad listings will show up on search engine results within the first week of posting them on the internet. Complete as many free classified ads as possible and post them for the longest duration possible.

Step 4 - Write some free articles on your area of business or industry expertise remembering to include an eye catching title and your name and business name in the content of the article and author bio. Post these articles on your website and on free article submission sites; the more the better. Make sure you allow your free articles to be syndicated for content to other sites. This improves the opportunities for your article being listed on several internet sites which has a domino effect, boosting your search engine rankings and the positive listings picked up by the major search engines. If this still does not remedy the problem, then proceed to Step 5.

Step 5 - Create as many free directory listings on the internet as possible under your applicable service or product category. Use the same title and keyword text as your free classified ads remembering to mention your business name and name if possible. You can manually find free directories by performing searches on Google and Yahoo or alternatively use a directory submitting tool such as 'Submiteaze' which is reasonably priced.

The results from employing these SEO strategies may be instantaneous unless the offending article or post has been prevalent in the search engine listings for a number of years (2 or more). You can then expect the recovery process to take up to 6 months of concentrated SEO effort to bump this listing off the first page of results on Google and Yahoo.





If all else fails...

Employ Step 1 and, if that fails, then lets hope in the very near future that just like 'sp@m', slanderous material posted on the internet becomes a reportable offence to the major search engines, government bodies and consumer watch dogs. And, that the consequences for engaging in such underhanded practices results in a site being dropped from the search engines and classified as a 'bad neighborhood site', plus a monetary fine of such magnitude as to deter the practice. If a site can't be indexed or is banned by the search engines, then it effectively becomes 'voiceless' and the power to publicly affect an individual's livelihood or a business's profits, growth and sales is then vastly diminished. Noting, that a banned site would still have the opportuníty to remove any offensive or slanderous material and then reapply to be indexed by the search engines.

It may be argued that the search engines are not responsible for this problem. Well as the most influential body on the internet with the most power to help, who else are we to turn to? The print and television media are unable to publicly slander an individual or business without facing retribution via legal action and a public outcry, so why should the Internet be free of the same accountability?


About The Author
Rosemary Donald is an SEO Consultant with Rank1 Website Marketing and author of the SEO ebook 'Insider Secrets of Rank1 Websites' available for $29.95AU. Rosemary is a regular contributor to online article sites on the topics of SEO, website marketing, ecommerce, search engine marketing and small business development. Rosemary Donald is also a successful online trader of top ranking site SabuJewellery.com.

5 Ways To Increase Website Traffic To Your Website

Millions of websites online can be placed in their own special
category of "Deserted Town". The only life you can find there
are those of the webmasters who created them. This is because
they get very few, if any, targeted visitors. For these website
owners, there are simple techniques they can use to increase
website traffic.


Read on and I will give you five ways to increase website
traffic to your website. These aren't hidden secrets and they
won't give you millions of hits per month for just $ 9.99. (I'm
sure you know what I mean). However they are effective and using
them will increase website traffic to your website. And the
visitors that you get will be more profitable because they will
be targeted.

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5 Ways To Increase Website Traffic To Your Website

Adsense: Four Great Reasons to use Google Analytics

Have you used Google Analytics? If you have your own website, this is a cool tracking utility that you must have cause I am also using it. Here’s 4 Great Reasons to use Google Analytics by Sasch Mayer
Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the somewhat jaded attitude of someone who’s ’seen it all’ or at least ’seen most of it’. What could possibly make this particular utility stand out in such a large crowd of competitors?
But first… What is Google Analytics?
Analytics is Google’s very own visitor tracking utility, allowing webmasters to keep tabs on traffic to their site, including visitor numbers, traffic sources, visitor behaviour & trends, times spent on the site and a host of other information gathered via two pieces of JavaScript embedded in the source-code.
Read more >> 4 Great Reasons to use Google Analytics